The Upper Right Quadrant of Success

I have clients frequently ask me for our recommendations on technology platforms. We shape our suggestions based on their specific needs and the latest findings from quarterly updates like the Gartner Magic Quadrant Report. These reports contain an unbiased, up-to-date assessment of the technology space players, and oftentimes provide the framework for our instruction.

For those of you who are unfamiliar with the Gartner Magic Quadrant, it’s a customized view of a given market based entirely on criteria that is important to companies like yours. It’s a culmination of research designed to boost your understanding of the potential of the technology tools that are leading the market and allowing you to make better, more informed decisions.

As you can see, the upper right quadrant is where the “magic” is found. It’s the leaders quadrant, demonstrated by high completeness of vision and high ability to execute.


Adobe was recently named a leader for the second year in a row in the “Magic Quadrant for Digital Marketing Hubs.

Adobe’s unique solutions “help brands use data to activate all their creative content across any customer touch point,” said Suresh Vittal, vice president of strategy, Digital Marketing at Adobe, in a recent Business Wire release. What this means for you as an organization exploring the Adobe Marketing Cloud is that you have a unique opportunity to leverage Adobe’s success to implement and apply their solutions to your business model. You’ll get stronger customer insights, better personalized campaigns, and improved management of assets.

And who wouldn’t want that? Join with other marketing practitioners across the globe who are pioneering the way of creating immersive experiences with their customers through the use of the Adobe Marketing Cloud. Because AMC gives you the control you need from one central place, you can make more informed decisions by utilizing this leading technology platform in the market.

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