Stanford Health Care and the Adobe Marketing Cloud
Stanford Health Care was looking for a better way to help visitors navigate their content-heavy site, which included 800+ pages and spanned across multiple departments. They also wanted their authors to have more ownership of publishing when it came to updating and creating new content by minimizing the IT department’s involvement in the process. To start, they looked at several enterprise-level solutions before deciding to move forward with Adobe Experience Manager, Analytics, and Search&Promote within the suite of Adobe Marketing Cloud solutions.
How it all came together
Adobe Marketing Cloud’s integrated solutions enabled SHC to have a complete understanding of their visitors’ web interactions. Adobe Experience Manager lets SHC’s authors create, upload, and deliver content faster, while Search&Promote helped visitors navigate a large amount of complex content. And finally, with the use of Adobe Analytics, SHC has been able to track and analyze those visitor interactions. Together, these Adobe Marketing Cloud solutions continue to help Stanford Health Care get a full view of their customers’ journey. They’ve also seen the value in adding on other Marketing Cloud solutions to their mix, such as Adobe Target.
The Adobe Marketing Cloud difference
During Adobe Summit 2015, Joey Smith and I met with Stanford Health Care stakeholders Aditya Bhasin, Vice President of Software, and Oliver Choy, Manager of Web Applications, to discuss the journey that led them to the Adobe Experience Manager platform. You can listen to the full podcast on our sister site AEMPodcast.com, which goes into details about the primary business decisions that Stanford Health Care considered—from the use of Adobe Analytics, and Search&Promote, to team workflow organization—when deciding on Adobe Marketing Cloud.
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