4 Benefits of Using AEM Mobile

As we mentioned in our last post, Axis41 built a proof of concept (POC) app, called Hotel Modo, to go on a roadshow in select cities across the country with Adobe. While helping to create and then present the app, I’ve been immersed in the world of Adobe Experience Manager Mobile and am continually impressed by the features and functionality that AEM Mobile provides. Below is a list of my favorite benefits of using AEM Mobile for your apps. If you want to read a more expansive, detailed description of it and its capabilities, check out Adobe’s documentation.

1. Content authors have control—not “Appmasters”

In the early days of app development, we relied on a “Webmaster” to make changes to a website. But then, there was a wave of new content management systems that allowed us to control our own content rather than relying on the developer/webmaster. Adobe Experience Manager Mobile is a big step in the webmaster-free direction for mobile apps. By taking advantage of all the technologies inherent within AEM, you can create an app that your content authors fully control, rather than relying on an “Appmaster.” And content authors also have the control to update content directly to the App without requiring an update from the App Store.

2. Minimal learning curve for AEM Mobile

Those already familiar with AEM will have no trouble working in AEM Mobile. Component and template creation, for AEM Developers, is extremely similar between the already well-known AEM system and the new Mobile system; thus the learning curve is nearly non-existent for first-time AEM Mobile developers. This is also the case for AEM authors, extensive training on this new system won’t be necessary if they’re already familiar with the AEM authoring environment. In addition to an easy transition, authors can have access to all of the same content and assets already entered into their AEM system. Time until go-live for new mobile apps and management of live content can be extremely simple thanks to these convenient features.

3. Leverage Phone Technologies to enhance the experience

The Apache Cordova framework allows developers to build tools that can use the technologies of mobile devices to deliver additional experiences for app users. You can send push notifications based on proximity to a specific location, send appointments to calendars, add contacts to contact lists, enable device vibration for alerts, and globalization (operations specific to a user’s local, time zone, and language) to name a few. You can even create your own custom plugins. There are several other features to help enhance the app user experience that you can read about here on Adobe’s documentation about Cordova plugins in AEM Mobile.

4. Leverage the power of the Adobe Marketing Cloud

A huge benefit of using Adobe Marketing Cloud software is the convenient integration with so many AMC Solutions. They are all built with the intention of being integrated together. Adobe Experience Manager Mobile is set to work with Adobe Target and Adobe Analytics to deliver real-time information and experiences that resonate with users and gather helpful information to identify what is and isn’t working in your approach. They even include a free version of Analytics (Analytics Essentials) with the program so that you can view valuable metrics.

Everything can be controlled through Adobe Experience Manager

To restate, everything in your App can be controlled through AEM, just like it is for your website. Each page can be authored and maintained using the familiar tools and framework of Adobe Experience Manager. Each time I present, I am reminded of how revolutionary the convenience and enablement of AEM is for web architects and content authors.

Our app is not available for download in the App store, so if you are interested in seeing more of what AEM Mobile can do, please reach out to set up a personalized demo.